It's Monday. The ad that carried last month is tired, your cost per sale is creeping up, and someone needs "something fresh" by Friday. So you brief one new video, cross your fingers and wait. Two weeks and a budget later, you're guessing again.
One creative, one bet
The whole budget rides on a single idea, and when it flops you don't learn why.
Fatigue every few weeks
Feeds burn through creative fast. Without a pipeline, results slide while you scramble.
Cheap, generic, risky
Template AI videos look like everyone else's, and fake "customer" ads can get rejected, or worse.